COMPLEX BRAND AWARENESS RESEARCH
HOW DOES BRAND AWARENESS RESEARCH HELP?
The brand is a feature of the offer that often determines the choice of a given product or service. Brand awareness research provides knowledge that allows for planning effective promotional activities, creating a positive brand image, strengthening brand loyalty, and building competitive advantages in the market. Brand awareness study provides information that is necessary for many marketing and sales processes:
- assessment of the effectiveness of marketing and advertising campaigns helps to implement more effective promotional activities and select the most profitable communication channels,
- learning about the true (positive and negative) customer opinions about the brand and gathering knowledge of the current brand perception allows quickly responding to changes or potential crisis situations, implementing solutions that build the desired, positive image, as well as strengthening brand loyalty,
- identifying the purchasing habits of consumers, including sources of obtaining information about the brand, enables strengthening the competitive advantage by better promoting the offer and responding to changing customer preferences.
WHAT DATA DOES BRAND STUDY BRING?
Brand awareness research helps to find information such as:
- consumer expectations,
- consumer purchasing preferences,
- brand associations indicated by consumers,
- the level of consumers identification with the brand,
- consumer loyalty to the brand,
- the attractiveness of the brand image in the eyes of consumers,
- the level of awareness of the offer presented by consumers,
- the scope of brand tracking in social media by the target group.
WHY BRAND RESEARCH IN MARKETHUB?
Brand awareness research can be extremely helpful in everyday work on building image and increasing sales. However, in order to be able to obtain reliable data and practical recommendations, it is necessary to have the appropriate competences and tools. By cooperating with MarketHub, you have the guarantee that the project is carried out by experts:
- with extensive experience in conducting brand awareness research studies,
- who are using professional online survey tools,
- who can even provide information that is very difficult to access,
- that can add to the project data from thousands of information sources in 9 languages.
WHAT KINDS OF AWARENESS DO WE TEST?
Spontaneous brand awareness – the percentage of respondents who are able to indicate the name of a brand from a given product group without the help of an interviewer.
Prompted brand awareness – the percentage of respondents who declare that they are familiar with a brand from a given product group after quoting its name by the interviewer.
Top-of-mind awareness – the percentage of respondents who independently mention a specific brand as the first among brands from a given product group.
WHY CUSTOMERS VALUE OUR MARKET ANALYSIS AND RESEARCH?
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