COMPREHENSIVE MARKET RESEARCH AND MARKET ANALYSIS
MARKET ANALYSIS HELPS TO MAKE DECISIONS
Having reliable knowledge about the industry and customers, you can make business decisions that minimise the risk of business failure and boost your company’s development.
Strategy analysis
Verify if your current development, sales or marketing strategy responds to, for example, the latest market trends and customer needs. Find out which modifications of your strategy can speed-up your company’s growth.
SWOT analysis
Learn about the strengths and weaknesses of the entire industry, its players, and your company. Identify opportunities and threats before deciding on new investment or the direction of your future development.
Porter’s Five Forces
Learn about five key factors in the business environment that affect your business: competition in the industry, the potential of new entrants into the industry, power of suppliers, the power of customers, and the threat of substitute products.
MARKET ANALYSIS GIVES KNOWLEDGE
In business, you have to answer many questions before making any decision. Market analysis will allow you to gain information important in the context of challenges such as:
- What are the opportunities and threats associated with the new concept?
- Will the new investment pay off?
- What is the current market situation, and how is the market changing?
- Is there a market niche that could be exploited?
- What products are customers currently looking for?
- How big is the competition, and what are their weaknesses?
- Is this a good time to enter the foreign market?
- Why has my company stopped earning?
MARKET ANALYSIS MINIMISES RISKS
Using verified data from a market analysis will bring you closer to achieving your business goals. It will allow you to monitor competition, understand customers, identify trends, observe market development, and find niches for investments.
Analysis of market potential
When thinking about introducing a new product or internationalising your enterprise, you should first verify the new market’s potential and the sector’s attractiveness (Porter’s Five Forces analysis).
Analysis of success factors
With the analysis of critical success factors, you will verify your business idea, assess the investment’s chance of success, and choose the optimal development strategy for the entire company and individual brands (BCG matrix).
MARKET ANALYSIS EXPLAINS THE MARKET
Professional market research and market analysis will give you specialised, external support – you will stay up to date with the news, developments, changes, and trends in your industry, as well as identify and take advantage of new business opportunities.
PEST analysis
With a PEST analysis, you will get to know the environment that affects your company, determine growth drivers and business opportunities, and make use of the market potential.
Trend analysis
By analysing the trends, you will learn how the market is developing, what market leaders are investing in, and what to do in order to benefit from innovative technologies and the latest trends.
RESULTS OF MARKET RESEARCH AND ANALYSIS
You will receive the results of our market analysis in the form of a report or a presentation. If necessary, we can also discuss the results of the project during a meeting or a teleconference.
Report
A comprehensive document that contains the complete results of the analysis, summaries, conclusions, recommendations, as well as all relevant tables, charts, and listings of sources.
Presentation
A strongly condensed and immensely practical form of presenting the results of our market analysis – ready for presentation to the management board or the investor.
SAMPLE FROM OUR 800+ MARKET ANALYSIS
To date, we have completed over 800 projects for over 200 companies from Poland and abroad – these focused on market analysis, competitive analysis, business research and consultancy. Here are just a few examples of our projects:
- Analysis of the secondary zinc market in the European Union
- Market analysis of the sales possibilities of AI
- Analysis of the innovation market in the energy sector
- Analysis of the success factors of technology companies
- Analysis of the precast concrete market
- Benchmarking analysis of the medical portals market
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