The Polish market, read from Polish sources
We check markets, competitors and partners in Poland for foreign manufacturers and B2B companies. Our analysts work directly with GUS (Statistics Poland) data, KRS (National Court Register) filings and the Polish trade press. Every product has a set scope and delivery time, and we send a quote within 72 hours.
Projects take from 10 days to 8 weeks, depending on scope.
We show client names and logos only with their direct consent. Most of our projects are covered by a confidentiality clause.
Four products with scope and delivery time set upfront
You can start with an analysis of one market and then move to ongoing monitoring. If you already know what you need, order it straight away.
In-depth market analysis
Demand, import share, local competitors, channels and certification, for a company deciding whether and how to enter Poland.
Competitive Intelligence Poland
Who your competitors in Poland are, how they sell, at what prices, how they are doing financially and where they are weak.
Market Entry Strategy
Go or no-go. We check competition, barriers and entry costs, model scenarios and end with a clear recommendation.
Competitor Monitoring Poland
Monthly monitoring of competitors and the market: offers, prices, company changes, SEO, social media and visibility in AI answers.
Only need basic market data? Market reports in 3 business days are available in Market Scan by MarketHub.
Twenty years of research, always on hard data
Our team has been doing research since 2006, and under the MarketHub brand since 2020. We run CATI telephone surveys and interviews in-house, and large CAWI surveys through a partner's online panel.
Industries we know from the inside
Six sectors where we do most of our projects. We know the data sources, the players and the questions boards ask.
Metals and steel structures
Steelworks, steel structures, metalworking, metallurgical products.
Automotive components
Tier 1–3 suppliers, aftermarket, e-mobility.
Materials and industrial chemicals
Plastics, construction chemicals, specialty materials.
IT and software
SaaS for industry, software testing, IT services.
Medical and life sciences
Medical devices, pharmaceuticals, laboratory services.
Public sector
Studies for local governments, regional agencies and vocational schools.
We also research many other industries. Ask us and we will tell you whether we cover yours.
Ask about your industry →From question to report
The first step is to describe the decision you need to make. You do not need a call for that.
Free market briefs
Each brief answers how big a market is and what is happening in it. You can quote the data if you name the source.
Pharmaceutical market in Poland
Market size and value, the leading companies and exports from Poland.
The furniture market in Poland
Furniture accounts for 2.3% of Polish GDP, the highest share of any furniture-producing country in the EU.
The automotive market in Poland
In 2021 Poland registered over 1.7 million new vehicles, 1.3 million of them passenger cars.
Frequently asked questions about MarketHub
What does MarketHub do?
MarketHub is a market research firm based in Kraków, Poland. Since 2006 our team has researched markets, competitors and partners in Poland for foreign manufacturers and B2B companies, working directly from Polish sources such as GUS statistics, KRS filings and the trade press. The team has completed more than 800 projects for over 200 clients.
Read more: About us
How do I research the Polish market before entering it?
Start from the decision you need to make:
- An in-depth market analysis (10–15 working days) covers demand, import share, local competitors, channels and certification.
- A market entry strategy (4–8 weeks) ends with a clear go or no-go.
- To check one Polish company, order a Polish Company Check (48–72 hours).
- To find partners, order a distributor shortlist (about two weeks).
Read more: What we do
Why do you use Polish-language sources?
Most of the data that matters exists only in Polish: financial statements in the court register, detailed GUS statistics, trade press, tenders and conversations with Polish distributors and buyers. We read these sources and deliver the result in English. Every figure has a source, and every paid report includes commentary from industry experts.
Read more: In-depth market analysis
Do you work in English and invoice in EUR?
Yes, we work in English: reports, summaries, presentations and all communication are in English. Tell us your preferred currency in the enquiry, and we confirm the currency and invoicing terms in the quote. EU business clients with a valid VAT number are invoiced under the reverse charge. We sign an NDA in English before the project starts if you need one.
Read more: What we do – FAQ
Can you compare Poland with other markets?
Yes. An in-depth market analysis can add other EU markets, including Central and Eastern European countries, to the same project. Each additional country extends the timeline. A market entry strategy compares up to five markets, for example Poland, DACH, Scandinavia, Turkey or the USA, and recommends where and how to enter.
Read more: Market Entry Strategy
Do you interview Polish buyers and distributors?
Yes. Our analysts interview distributors, buyers and industry experts in Polish, and we do not tell interviewees who the research is for. We run CATI telephone surveys in-house and large CAWI online surveys through a partner panel. Focus groups (FGI) are also available.
Read more: Surveys: CAWI and CATI
What is the difference between a free market brief, Market Scan and an in-depth analysis?
- A free market brief gives the key figures and conclusions to read online. You can quote the data if you name the source.
- Market Scan is a ready-made PDF report with market size, key players, trends and expert commentary, delivered within 3 business days.
- An in-depth analysis is written for your decision.
If you order the full analysis of the same market within 60 days, we deduct the price of the scan.
Read more: Market briefs, Market Scan
How long does a project take, and what does the price depend on?
Projects take from 48–72 hours (Company Check) to 4–8 weeks (market entry strategy). The price depends on the number of markets, how deep we go into competitors, the number of interviews and the deadline. Within 72 hours you get a free, non-binding quote with the scope, price and timeline. No call is needed.
Read more: Contact
Quote within 72 hours
The quote covers scope, price and deadline. You do not need to meet us first.